Super Diner Poster
For this week's Behance Adobe Illustrator challenge, I created a sale poster for Super Diner. I learned about some cool gradient tricks, how to select objects inside of groups, and played with the pen curves tool. Let’s see what happened!
I was given text to use on the poster. “New Menu! Breakfast Deal 20% Off” I first found some fonts to use for the poster. I used a script font for “new menu” to draw your eye, and a san serif font for the main sale information for legibility from far distances. With the script font, I wanted to add embellishments to really make it stand out. Using the pen curves tool for the first time, I found you can drop points on the screen and it will automatically create a curve between them. It felt slightly fickle in terms of finding a nice curve. I will have to play with it more in the future to find it’s uses. The curves I did create combined with the uppercase letters to give “new menu” some personality.
I had a lot of fun creating the background for this poster. There are some new options to create curved line gradient paths. I drew a few different paths on a large rectangle, and tried mixing a few different colors. After I felt I got a decent flow, I used the recolor options to match it more closely with the Super Diner brand. And lastly I brought in the triangle pattern from the menu to create an almost spacy background.
The last thing I wanted to add was some illustration to represent the new breakfast. I tried a few different items. I put some eggs and bacon on a donut for one poster. After grouping the eggs and bacon together I found out that if you hold the “option” with the direct selection tool selected, you can select individual objects directly from the group without having to ungroup or dive into the layers by clicking many times. The orange float for another, and just eggs and bacon for the last poster. It’s good to give different options to help you see what direction resonates with people.
I had a hard time deciding where to place the Super Diner logo. I tried placing it all over the poster to see where it was most visible against the background. It popped the most over the dark blue section of gradient.
There you have it, a fun exploration of gradients, curves, and selections. I really want to see what other things I can use these new gradient options with.
